Brainyjuice Logo
BrainyJuice

Journey to a trillion miles starts from here!

BrainyJuice Referral

Get FREE Subscription by referring friends & family

Ask your friend to use your referral code to get the reward!

Refer a friend
© BrainyJuice 2025
Product Management

Project Charter: Purpose, Examples, and How to Write One

Project Charter is a short, powerful document that authorizes a project’s existence and gives the project manager the authority to use resources. It’s the official go-ahead that sets the tone, direction, and scope of a project.

Whether you’re managing a small internal task or a large enterprise initiative, a well-written project charter is essential for clarity, alignment, and approval.

What is a Project Charter?

A Project Charter is a formal document that:

  • Initiates the project
  • Defines the project’s purpose, objectives, and scope
  • Assigns a project manager and gives them authority
  • Aligns all stakeholders on key details upfront

Think of it as the “contract” between the project sponsor and the project team. It's usually created in the initiation phase of the project life cycle.

Why is a Project Charter Important?

Here’s why every project - big or small, needs a charter:

  • Clarity: Everyone knows what the project is, why it matters, and where it’s headed
  • Authority: Officially names the project manager and gives them decision-making power
  • Alignment: Gets all stakeholders on the same page from day one
  • Boundary Setting: Prevents scope creep by clearly defining what’s included and what’s not
  • Approval: Provides a basis for moving forward, securing budget and resources

Key Components of a Project Charter

A good project charter includes the following sections:

1. Project Title and Description

A clear name and a brief overview of the project’s purpose.

Example:

Project Title: Website Redesign for BrainyJuice

Description: Redesign the BrainyJuice learning platform to improve user experience, increase conversions, and support mobile responsiveness.

2. Project Purpose or Justification

Why this project exists. What business need or opportunity does it address?

Example:

The current website has a high bounce rate and poor mobile usability. This redesign will help retain users and drive more subscriptions.

3. Project Objectives

Specific, measurable goals the project should achieve.

Example:

  • Increase user engagement by 30%
  • Reduce page load time by 40%
  • Launch within 3 months under a $25,000 budget

4. Scope (In and Out)

What is included in the project and what is not.

Included: UI/UX overhaul, mobile optimization, new homepage and course listing pages

Not Included: Backend architecture changes, content writing

5. Deliverables

The final outputs of the project.

Example:

  • New website design files
  • Live updated website
  • User testing reports

6. Project Timeline / Milestones

High-level timeline with key dates.

Example:

  • Design Complete: March 10
  • Development Complete: April 15
  • Testing & Launch: April 30

7. Budget Estimate

Initial cost estimate or allocated budget.

Example:

  • Design: $7,000

  • Development: $12,000

  • Testing & QA: $3,000

  • Buffer: $3,000

    Total: $25,000

8. Project Manager & Authority

Name of the person responsible and their level of authority.

Example:

Project Manager: Aisha Khan

Authority: Approve task changes, assign team members, manage timeline and budget within limits.

9. Key Stakeholders

List of people or groups involved or affected.

Example:

  • CEO (Sponsor)
  • Design Lead
  • Marketing Team
  • Engineering Manager

10. Risks / Assumptions / Constraints

Anticipated risks, assumptions being made, and limitations.

Example:

Risks: Delays due to vendor availability

Assumptions: Content will be provided by marketing by March 1

Constraints: Budget capped at $25,000; launch deadline is April 30

How to Write a Project Charter (Step-by-Step)

  1. Gather Requirements

    Talk to stakeholders, sponsors, and team leads. Understand the goals, expectations, and limitations.

  2. Fill in the Basic Info

    Write the project title, summary, and business case.

  3. Define Objectives and Scope

    Be clear and specific. Use measurable targets where possible.

  4. List Deliverables and Milestones

    Highlight the key outputs and when they’re expected.

  5. Assign Roles and Responsibilities

    Identify who’s managing the project and who’s involved.

  6. Review Risks and Constraints

    Identify what might go wrong, and what assumptions you're making.

  7. Get Approval

    Have sponsors and key stakeholders sign off before the project moves forward.

Related Courses

Project Management Mastery

Project Management Mastery

Master the art of project execution with a course built for high-performance professionals. Designed for today’s fast-paced corporate landscape, this program teaches you how to lead cross-functional teams, manage complex timelines, and deliver results under pressure. From leveraging AI tools to navigating stakeholder politics, you’ll gain the real-world skills top companies demand and position yourself as the go-to leader for mission-critical initiatives.

AI-Powered Project Management

AI-Powered Project Management

Become a Top 1% Project Manager Using Artificial Intelligence In today’s fast-moving tech world, traditional project management isn’t enough. To lead at the top, you must be faster, sharper, and more strategic than ever before. This course teaches you how to harness AI as your ultimate advantage - transforming how you research, prioritize, document, prototype, and launch products. Whether you're managing early-stage products or scaling global platforms, this course shows you how to automate the boring stuff, generate powerful insights instantly, and execute at 10x speed. You’ll learn to use tools like ChatGPT, Claude, Notion AI, Figma AI, Airtable, Zapier, and more with real-world prompts, templates, and workflows that save hours and give you a true edge. If You're New to Project Management, Start with our Project Management Mastery Course first, it builds your foundation in planning, execution, and stakeholder alignment. This AI-powered course assumes you're already familiar with PM basics.

Prompt Engineering Mastery

Prompt Engineering Mastery

Stay ahead of the curve at anything you do! Learn how to craft precise prompts that make AI work for you. Whether you're building tools, generating content, automating workflows, or just getting ahead in the AI-powered world.

Related Ebooks