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The essential guide to design principles - layout, color, typography, hierarchy, and balance. Build timeless design skills that make everything you create stand out.
Design Foundations: The Core Principles Every Designer Must Know
Every great designer starts with strong foundations. This book equips you with the timeless building blocks of design, so you can create work that’s consistent, functional, and powerful. Inside, you’ll learn:
Principles: balance, contrast, hierarchy, rhythm, unity, proportion
Visual tools: color theory, typography, grid systems, spacing, alignment
Practical design: layouts for web, mobile, and print
System thinking: creating scalable, reusable design systems
Case studies: real-world examples of foundational principles applied
Unlike trend-based guides, Design Foundations focuses on principles that never expire. It’s your playbook for mastering the essentials - the one book you’ll keep returning to as your design career grows.